B-to-B meetings Archives - Page 37 of 46 - Event Marketer
Sonic Shows Off its Digital Prowess at Conference
To grow a franchise-based business, individual restaurant owners must understand corporate plans, trust in the corporation’s future and management and want to grow their part of that restaurant’s market. Sonic’s leadership team has but one annual opportunity to speak to all of its franchisees at the same time, one opportunity to discuss corporate plans, discuss...
Genentech Sales Meeting Inspires Employee Pride
The primary objective of most sales meetings is to recognize achievement, celebrate the year and prepare for the next. Genentech’s 2013 national sales meeting, however, needed to be more than just “applause” for a year of strong sales. Its goal was to inspire pride in its employees and express what is behind all of their...
McDonald’s App Brings the Supply Chain into Focus
McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content included videos, photos, diagrams and graphics highlighting supply chain initiatives. Brand ambassadors equipped with iPads facilitated personal discussions. The McDonald’s Place and Promotion introduced social media and...
Roche ‘Mobile Explorer’ Sales Tool Heads to Hospitals
The Mobile Explorer program provided Roche’s national sales force with a best-in-class educational and sales tool that it took to customers at hospitals and stand-alone medical centers. Roche transformed two 53-foot single expandable trailers into simulated labs so prospective clients and decision-makers could experience its Modular Pre-Analytics system and the cobas 4000, 6000 and modular...