B-to-B meetings Archives - Page 46 of 46 - Event Marketer
Audi Activates at Alcatraz to Motivate its Dealers
The goal was the same as it would be for any automotive dealer meeting: Fire up the dealers. But Audi faced a unique set of challenges. Another huge event taking place in San Francisco that weekend meant it would be nearly impossible to find hotel rooms for 400 or a space large enough to stage...
Avon Sends Chairman on 16-Country World Tour
To mark the 125th anniversary of the company’s founding, Avon sent its chairman, Andrea Jung, on a marketing tour. Her mission: Meet with 125,000 of Avon’s independent sales reps face-to-face. The Believe World Tour encompassed stops in 16 countries and, although the events were similar, Avon made sure that each was tailored to the specific...
Cisco Takes GSX Sales Meeting to New Heights
Every year, Cisco finds new ways to improve and enhance its annual Global Sales Experience (GSX). For one recent GSX, the company focused on how to arm its global sales force with strategies for meeting the year’s goals and sales objectives, while recognizing and rewarding individuals for their performance and motivating them to achieve beyond their...
PayPal Sets Up Shop to Showcase its Payment Tool
PayPal is the giant of the online payment world, but the company was out to show retail executives that it can also be used in a live setting—in brick-and-mortar stores—just as easily. To do that, it created the PayPal Shopping Showcase. The brand transformed a storefront in New York City’s trendy Tribeca into a series...