B-to-B meetings Archives - Page 45 of 46 - Event Marketer
Salesforce.com Takes Dreamforce to the Next Level
Salesforce.com’s Dreamforce conference is intended to engage industry professionals and deliver thought leadership via high energy, audience-centric events. After several successful years, the company wanted to make it even bigger, drive more engagement and deliver greater value to attendees. Salesforce.com marketers knew that, even with the event’s hyper-connected audience, they needed to encourage interaction, so...
MillerCoors Brews a Successful Distributor Conference
Miller Coors’ Distributor Convention is the most important two days of the year for the company, a chance to educate, motivate and demonstrate how the brand will “win in beer” during the key summer selling period. It’s a time for networking, rewarding outstanding performers and unveiling advertising and marketing plans, capped off by a good,...
The Marketing Scope Upgrades its Virtual Prowess
The Marketing Scope is an online community and resource center for marketers, and to better reach its global audience, the brand implemented a state-of-the-art virtual environment in 2014. The environment was designed to host the brand’s various virtual summits and networking events, while giving users easy access to content, contributors and resources throughout the year....
A Virtual Event Helps Sage Stay Connected
For years, Sage North America had held two large events each fiscal year—Sage Insights in the fall and Sage Summit in the spring. But, with the roster of exhibitors nearly identical between the two, Sage decided to merge the events into a single Sage Summit. Doing that, though, presented a marketing challenge: How to stay...