Video Wall Archives - Page 13 of 26 - Event Marketer
IBM’s 24-Monitor Touchscreens Light up InterConnect
The InterConnect 2015 stage experience worked not just in one venue, but in a second one across town as well as for a remote audience of more than 15,000. A 24-monitor touchscreen in both locations provided a powerful storytelling tool. Live bands, original imagery and an opening moment that seemingly jumped off the screen and...
Acura Event Features Pulsating Light and Sound Tunnel
It didn’t take long for the attendees at Acura’s first multinational dealer meeting, which took place last October at the McCormick Place Convention Center in Chicago, to get the message about the company’s new “One Global Brand, One Dealer Body” marketing platform. They experienced both first-hand as they stepped through a colorful, pulsating tunnel at...
Epson Makes a Splash with 17,000-Gallon Swim Tank
What’s it like to swim in ink? That was the eye-catching concept Epson leveraged to support the launch of its new inkjet printer, Epson EcoTank. And true to the product’s name, the brand activated a 17,000-gallon seamless acrylic swim tank in Times Square Plaza in New York City that played host to the U.S. National...
Samsung’s Slick Exterior Beckons Visitors Inside
They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s two-story, 7,500 square-foot “Olympic Rendezvous @ Samsung” pavilion at the Olympic LiveCity Yaletown received an A for its exterior curb appeal. Upstairs, visitors to the...