Robotics Archives - Event Marketer
Airbus’s Livestreamed ‘League of Legends’ Tournament Lures Gamescon Attendees
With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a...
Land Shark Cruises Key West with a Hot Tub on Wheels
If merely cruising around Key West doesn’t sound mellow enough for you, meet the LandShark Hot Tub. To tout LandShark as the world’s most laid-back beer, Anheuser-Busch commissioned a drivable, nine-foot-wide hot tub to transport easygoing guests up and down Duval Street (and, later, around other cities). The vehicle might have looked simple, but cool...