Measurement Archives - Page 7 of 17 - Event Marketer
Verizon Takes the Spotlight During Grammys Week
Getting Los Angeles to stand still is a next-to-impossible task. But that was the goal for Verizon Wireless, which was seeking to leverage all of the hullabaloo around the Grammy Awards to generate attention for its V Cast digital content delivery service. The brand wanted to hit industry types, as well as consumers and influencers,...
Fidelity Entices Baby Boomers with McCartney Tour
Fidelity’s link with, arguably, the baby boomer icon was the foundation of what became unquestionably one of the most successful entertainment sponsorships in recent memory. When it was over, the company’s sponsorship of Paul McCartney’s 2005 concert tour had generated hundreds of millions of dollars in new and incremental business. Used to connect with millions...
Levi’s Intellifit Booth Sizes Up Consumers
It was only appropriate, given the theme of Levi Strauss Signature’s mobile initiative, that the vehicle’s design was envisioned with “fit” in mind. Specifically, the brand needed a mobile vehicle that would command attention and generate traffic among the big-ticket mobile vehicles at NASCAR races and would look right at home when it was parked...
Scott Cleans Up with the Common Sense Tour
Sure, you could refer to Kimberly-Clark’s Common Sense Tour as a b-to-c marketing initiative. But what made it unique were the c-to-c elements—interactives that got consumers to communicate with each other. To spread the word about the brand’s tissue, paper towels and napkins among women ages 25 to 54, Scott rolled out a 55-foot “House...