Measurement Archives - Page 9 of 17 - Event Marketer
CES App Lets Attendees Build Their Show Map
Even some of the biggest trade shows in the industry have to work harder than ever to keep exhibitors coming back year after year. The 2011 Consumer Electronics Show last year developed a way to add value for its exhibitors with an app called MyCES that offered attendees an online interactive exhibitor directory, floor plan...
myNAB Tool Promotes Early Attendee Networking
The recession wasn’t kind to the trade show industry and as a result, trade show exhibitors today are driving a harder bargain than ever before with show organizers. If a show can’t prove to exhibitors how it’s going to help bring attendees to the booth, it can get quickly cut from the portfolio with little...
L’Oreal Paris Launches Mobile Style Studio for Women
L’Oréal Paris wanted to help women understand that they each have individual hair needs and that they need an ongoing hair care regimen in order to keep their lovely locks healthy. To get that message out and help women “Change the life of their hair,” the brand introduced a diagnostic hair tool that can recommend...
Dell Records Demo Data with a New Dashboard
If you don’t have an event dashboard these days, you’re probably missing out on some pretty key data that could drastically improve the performance of your portfolio. Dell embraced the power of the dashboard this year by leveraging its own technology—an Inspiron duo tablet—to create a handheld demo with a “duo” role: as a lead...