Event Technology: Measurement

Sony Ericsson’s Night Tennis put a new spin on an old sport, combining the best elements of sport, music and fashion in a cool and relevant way that made a smash hit with its target audience—hip 16- to 25-year-olds, key influencers and trendsetters. It turned out the lights and turned on the action as semi-professional […]

Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses, universities, auto shows, specialty trade shows, sporting events and more. In total it visited 170 locations nationwide. At each location two 53-foot doublewide trailers were […]

The Ford Experience visited 25 lifestyle events across the country—including racing, football, golf, music, automotive and cultural events—aiming for attendees who already owned Fords or would be open to buying one. With branded 53-foot trailers creating the perimeter, the environment offered product-focused consumer activities and contests emphasizing product benefits. To draw visitors, Ford sent guerrilla […]

General Motors took its Auto Show in Motion ride-and-drive tour to the next level with The Drive, an 11-acre public test track situated in a formerly run-down parking lot just off the Las Vegas Strip. With the high-touch, low-sell atmosphere, GM’s main goal was to impart more knowledge about its cars to thousands of potential […]

GapBody set out to talk to women ages 18 to 35 about something they don’t like to discuss at home—let alone in the middle of a shopping mall—their bras. “Because it’s odd for someone to talk about bras, we wanted to build an experience with something fun to do instead of being overly marketing to […]