LED Archives - Page 36 of 42 - Event Marketer
BNY Mellon Drives Booth Traffic with Gamification
Finding the perfect balance between financial risk and reward is not only a vocation for most professional money managers—it’s their avocation, too. So BNY Mellon decided to tap into that passion, and drive traffic to its trade show booth, with a technology that tapped into the strategic mindset and competitive spirit of wealth and asset...
American Express Creates High-Tech Tennis Artistry
The art of integrating technology into a live experience is one of making it integral to the experience, and for the US Open Tennis Championship, American Express did just that. Through the integration of seamless technological innovations, the brand brought each fan’s passion for the sport to life in vibrant color. Game. Set. Match. This...
IBM Marks its Centennial with a Multimedia Exhibition
IBM celebrated its centennial in 2011 and a focal theme of the year’s events was the THINK program, which was a month-long multimedia exhibition from Sept. 10 to Oct. 23 at New York City’s Lincoln Center designed to showcase the ways that people make the world work better through innovation. It was free to the...
Alienware Launch Event Features Gaming Battles
Alienware fans are no strangers to gaming. Active gamers play video games a few times a week and have additional interests around computing, music and creative production. The Alienware Landing Tour tapped into these interests in eight markets, showcasing the power of its newest gaming system, the X51, and its creative functions that gamers can...