LED Archives - Page 22 of 42 - Event Marketer
Ford Unifies VIPs with the Feel Football Suite
At the Union of European Football Association’s championship game in Moscow in May, Ford created excitement for its new model, the Kuga, by providing a “money-can’t-buy” hospitality experience for its 595 guests and VIPs from 48 markets. The destination: an exclusive Feel Football Suite for invited guests, who were members of senior management, market heads,...
Cisco CIO Summit Goes Green Without Spending Green
A lot of brands catering to their VIPs are reluctant to go green because they think they will have to sacrifice luxury. Cisco’s event proves you can have it all. The CIO Summit, held at the Four Seasons Resort Aviara in Carlsbad, CA, featured organic and local food to minimize the energy it took to...
Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics
Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and...
Hershey’s World Offers Larger than Life Furnishings
The two-story Hershey’s Chocolate World experience envelopes consumers in the brand’s 800-plus candy offerings, including entering the store through a six-story Hershey Bar. Inside, visitors can create customized candy mixes, star in their own Reese’s ad and view an 800-pound chocolate replica of the Statue of Liberty. An array of LED-illuminated 15-foot tall Hershey’s Kisses...