LED Archives - Page 21 of 42 - Event Marketer
Opel Turns a Launch Event into a Space Odyssey
Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at a “space station” in Spain’s Sierra Nevada region where they were no longer dealers—they were astronauts. In shifts of 250, the 3,500 guests took part...
Neiman Marcus Makes Some Noise at South by Southwest
Carving out a presence at SXSW is no easy task. Neiman Marcus did it with style thanks to a fashionista-focused strategy that mixed compelling content and cutting-edge music with digitally shareable experiences. The luxury-centric Make Some Noise activation ultimately drove $1.2 million in sales across Neiman Marcus’s online shops in just two days—60 percent of...
Target Executes a First-of-its-Kind Live Broadcast
As more and more live events are becoming the key creative for television ads, brands are looking for innovative ways to make the on-air experience as compelling as the real one. Enter #MoreMusic, Target’s take on the trend and the first-of-its-kind live broadcast of a four-minute Imagine Dragons concert during the 2015 Grammys. The program...
TOTO Booth Creates System for Displaying New Products
The Kitchen/Bath Industry Show (K/BIS) is the most important event of the year for TOTO, so to showcase its range of luxury products and set the brand apart in a new way, the company hit the show floor last April with an all-new, 63,000-square-foot booth that was designed to create a system for displaying new...