LED Archives - Page 20 of 42 - Event Marketer
T-Mobile Promotes Streaming at Hollywood-Style Gala
To launch BingeOn, its industry-changing plan that supports free video streaming for subscribers of HBO, Hulu, Netflix and other programs without depleting their high-speed data, T-Mobile had to go big or go home. The brand went big with a launch event, concert and experiential program that delivered positive coverage and social impressions. A morning press...
Daimler Stages a Press Event on the Hoover Dam
Self-driving vehicles are a hot topic in the automotive industry, so to spotlight its autonomous Inspiration Truck as the most important technological achievement in the truck industry and the first truck approved to drive autonomously on public roads, Daimler subsidiary Freightliner activated a media event on the largest drivable stage in the world—the Hoover Dam....
Exclusive Off-Track Meetings Benefit NASCAR Partners
NASCAR is a crowded sports property with some 50-plus partners vying for eyeballs. To help understand their individual needs, and help brand marketers justify the investment, NASCAR formed the Fuel for Business Council (NFFB). It brings together NASCAR’s 50-plus partners in quarterly off-track meetings to share best practices, discover insights and foster business relationships in...
Intel’s LED-Powered ‘Forest’ Lights up CES
The Las Vegas Convention Center exhibit halls are absent of natural light, but Intel at CES 2015 was able to incorporate a little bit of the natural world using its signature, high-tech, high-touch design sense—earning its highest Net Promoter Score to date in the process. Futuristic LED-topped trees helped anchor an ecosystem of Intel products...