LED Archives - Page 19 of 42 - Event Marketer
Trane Mobile Tour Draws Consumers and Dealers Alike
HVAC brand Trane wanted to kill two birds with one stone through its Comfort Experience Tour by creating a mobile environment that appealed to both consumers and dealers. The unit had to be engaging enough to draw customers while simultaneously providing educational opportunities for local distributors. The solution came in the form of a 53-foot-long,...
Absolut Uses Biometric Data to Unlock Engagements
Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik...
Marriott Trades Amenities for Tweets
We’ve all dreamed of having a personal servant cater to our every need, but for a few lucky New Yorkers, Marriott turned fantasy into reality. To boost awareness of the Mobile Request feature on its newly launched mobile app, the brand activated a one-day stunt in Manhattan in which consumers could request a personal service...
HP Highlights New Brand with Transformation Zones
When HP made the decision to split into two companies, the launch of its new brand, Hewlett Packard Enterprise (HPE), had to make a splash. To make it happen, the brand painted London HPE green with its new logo and branding to generate buzz for Discover London 2015, HPE’s semi-annual open forum business conference. At...