LED Archives - Page 10 of 42 - Event Marketer
IBM uses LED to their advantage
WHY THE JUDGES LOVE IT: The design goals of IBM’s Think Welcome Experience were to spark inspiration, spur emotion and showcase how IBM and its clients are solving world challenges together. The 14-foot LED tunnel that ran underneath the second floor of the exhibit was a super-highway of content and branding. On either side of...
Mississippi Civil Rights Museum brings light and sound to center stage
WHY THE JUDGES LOVE IT: The galleries of the Mississippi Civil Rights Museum don’t “shy away from difficult truths,” but they also bring forward stories of hope, courage and action. What could have been a straight-forward reflection space highlighting people and songs from the Civil Rights movement instead was a dramatic, 50-foot-tall, circular gallery illuminated...
Oculus Recreates its ‘Campus’ at Game Developers Conference
THE SETUP: Taking a page from disruptive Silicon Valley tech company “campuses,” Oculus by Facebook at the Game Developers Conference created Campus Oculus, a space for developers to reimagine how they “live, work, and game” in the context of VR. The 60-foot by 100-foot double-decker exhibit looked and felt like an energetic tech campus with...
Heineken Trades the Convention Center for Black Box Theater
WHY THE JUDGES LOVE IT: Heineken USA typically hosts its annual 1,500-person conference in a traditional proscenium setting. This year, the brand created a black box theater with bleacher seating within the Dallas Convention Center in a space surrounded by massive, full canvas, 270-degree LED screens and an 80-foot by 40-foot LED floor for presenters...