Handheld Archives - Page 17 of 17 - Event Marketer
MLS Interconnects Soccer Fans with Wearable Tech
Major League Soccer wanted to better understand who the fans were that were attending its events and, at the same time, get a better understanding of what fans engaged with while they were there. The ultimate goal: to plan better future events and design activities that align with fan passions and profiles. For this year’s...
Amex Fuels Rivalry Amongst Small Business Owners
If there’s one thing all small business owners have in common, it’s a competitive spirit. It’s what drives them to turn their dreams into successful small businesses, and those successful small businesses into thriving competitors in their local markets. American Express OPEN knows what makes these small business owners tick, so for its 2014 Consumer...