Handheld Archives - Page 15 of 17 - Event Marketer
Target’s Bullseye Badges Activate Mobile Content
These days, it seems that if it ain’t mobile, it ain’t moving product. And Target really hit the mark with the Bullseye Badge campaign. The program was designed to increase college students’ engagement with the brand’s existing Back to College After-Hours Shopping Event program and extend the participants’ enjoyment beyond the moment of the experience....
Heineken House Immerses Guests in Latin Music
It’s all about access. As part of a new approach to its sponsorship of the Latin GRAMMY’s, Heineken’s event space Heineken House brought together Latin artists, media industry VIPs and consumers for experiences that gave everyone a behind-the-scenes look at the recording, creative and reporting process. A highly targeted program, Heineken House was tailored solely...
BASF Show Home Showcases Sustainability Message
To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping...
Dew and Doritos Turn Expo into Giant Game Board
Mountain Dew and Doritos gave attendees a new way to look at the typical expo experience by turning the Seattle Convention Center into a game board consumers could explore throughout the weekend with opportunities to win hidden around every corner. The activation brought together elements of mobile, experiential and social marketing all under a gamification-style...