Handheld Archives - Page 14 of 17 - Event Marketer
Warner Bros. Activates a ‘Harry Potter’ Experience Tour
Hollywood is getting in on experiential like nobody’s business as movie studios discover the value of live experiences that bring their entertainment franchises to life. Last March, Warner Bros. joined the trend when it transformed its “Harry Potter” trilogy into a 150,000-square-foot self-guided, three-hour tour that gave consumers in London a behind-the-scenes look at all...
Honda Engages Indy Races Visitors in Speed Trivia
Sporting events have long been fertile environments for brands that want to connect with passionate fans. But many of the activations have started to look the same. Toss a ball here. Spin a wheel there. And then, badabing, badaboom! Everyone goes home with a t-shirt. Honda last summer decided that it wanted more from its...
Cisco Leverages Smartphones and Trivia at CiscoLive!
Event marketers have joined the ranks of the smartphone obsessed, unlocking the business potential of the ubiquitous handheld through programs that trade fun incentives for consumer data. But few have mastered the art of using smartphones in conjunction with events to tackle multiple marketing objectives at once. Until now. The industry standard smartphone strategy got...
Intel’s Digital Park and Ultrabook Tree Shine at CES
It was the most photographed booth at CES, and for good reason. Intel’s stunning interactive Ultrabook Tree was not only visually engaging (and a heck of a foot traffic driver), it perfectly showcased the capabilities of the brand’s imbedded technology. Compelling product demonstrations, thought-provoking hands-on trials and meaningful dialogue with Intel staff engaged attendees and...