Handheld Archives - Page 16 of 17 - Event Marketer
EMC Webcast Expands Employee Participation
This year, information technology services provider EMC made the big leap from physical to virtual for its annual global training conference, to make it possible for its growing numbers of system engineers and partners to participate. But the challenge was to keep the essence of the conference intact: an event where attendees can directly interact...
Samsung Exchanges Frozen Yogurt for Social Currency
For Samsung and AT&T, the Life is Beautiful Festival held in Las Vegas from Oct. 26 to 27 last year was the ideal platform for introducing the Samsung Galaxy Mega to the event’s millennial-rich attendee base. And what better way to connect with a young, tech-savvy demographic than a music-fueled experience that mixed free frozen...
Microsoft Woos Consumers with Delightful Distractions
This campaign faced a formidable challenge—getting people to switch from their Apple iPhones or Android smartphones to the Microsoft Lumia. However, since more than 93 percent of U.S. computer users are on a Windows operating system, the idea of switching to the only phone with seamless Microsoft Office integration was extremely compelling. So, Microsoft set...
Nissan Transforms Smartphones into Content Machines
If Nissan’s tagline is “Innovation that Excites,” its Digital Landscape at the North American International Auto Show, should be called “Technology that Excites.” The company’s goal for the show was to reset consumer expectations of the brand and its products in a rich experience that was sensory driven and fun, all while attracting, engaging and...