Gamification Archives - Page 46 of 47 - Event Marketer
GE Simulator Shows ‘Ecomagination’ at Work
Just south of the Middle Eastern city of Abu Dhabi, construction crews are busy building a zero-carbon city from scratch. Its name is Masdar City and when it’s done, it will be home to some of the most innovative green technologies on the planet—from wind towers that can drop the desert air in the city...
Cisco Turns Twitter into a Customer Service Hotline
One of the primary goals of Cisco Live, Cisco’s flagship conference, is to grow and strengthen a loyal community of technology professionals who play a role in the evaluation, selection and use of Cisco solutions. To facilitate connections over the five-day event among attendees (both physical and virtual), between the brand and attendees, and between...
Delta Soars with a Social Action Campaign
The sky was the limit last year when it came to promoting Seattle, a priority market for Delta. The airline partnered with music artist Michael Bublé in an arrangement that involved social and digital elements as well as an exclusive VIP reception for 100 Delta customers before his show at Seattle’s Key Arena. A Delta...
Hilton Leverages Crowdsourcing to Engage Emloyees
Hampton Hotel’s 2014 Ultimate GM Huddle, which took place in Orlando, was a five-star experience for the 2,000 general managers in attendance, and the two-tiered registration technology behind the event was a major reason why. Before the launch of the conference website, dubbed Hamptonality Unleashed, the brand deployed a targeted email campaign that included a...