Gamification Archives - Page 35 of 47 - Event Marketer
Intel Invites Consumers on Global Experience Tour
Intel’s partners give its products the context it needs to bring its technologies to life for consumers. So promoting its partners, like Ultrabook, various all-in-one devices and smartphones with Intel technology inside is a key strategy for the brand. In pursuit of this objective, Intel is always finding the bleeding edge of experiential, and last...
Microsoft Surface Boot Camp Deploys Game Play Tactics
When it’s time to bring a new version of a beloved video game franchise to market, getting the attention of jaded gamers while introducing new systemic capabilities is no easy task. But that’s exactly what Microsoft pulled off with its Surface Boot Camp, which leveraged the then unreleased Halo: Spartan Assault game to entice retail...
Xerox Focus Forward Campaign Changes Brand Perception
Xerox hit the road last year with its Focus Forward campaign with the goal of producing a revenue-generating, replicable customer engagement strategy to help change the perception of Xerox from a copy company to a services-led, technology-driven thought leader. Phew, that’s a mouthful! The ambitious tour visited current Xerox clients and potential clients in key...
CDW Technoliner Hits IT Conferences and NCAA Events
Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner...