Gamification Archives - Page 30 of 47 - Event Marketer
Nintendo Mixes Evanescence Concerts with Gameplay
Nintendo got its game face on last summer with its first proprietary property, a traveling concert series featuring top band Evanescence. The concert may have been the anchor, but US Concepts mixed it up with an on-site experience that mixed tunes, videogames, and lifestyle activities. The 25-market tour rolled into gear with a mobile “Nintendo...
Time Inc. Brings ‘This Old House’ to Home Depot
Decades before Ty Pennington made it an extreme event, This Old House showed DIYers how home improvement was done. To mark the show’s 25th year, Time Inc. created a mobile fixer-upper environment where fans could meet the show’s stars and learn about new home improvement products. The tour staged a mock TV set at Home...
Coke, Kellogg’s and Masterfoods Form NASCAR Alliance
For Coca-Cola, Kellogg’s and Masterfoods USA, those NASCAR sponsorships are all about moving product off of retailers’ shelves. The trio of megabrands joined forces to engineer a seven-month program at Wal-Mart stores nationwide, using their deals with the stock car association as the hook. Coke (promoting Coca-Cola Classic), Kellogg’s (two cereal and two cracker SKUs,...
Jeep Takes Off-Roading Indoors at the NY Auto Show
The Camp Jeep owner-loyalty program has long helped Jeep cement relationships with its passionate consumer base in the great outdoors. But would the concept work among new prospects—and inside a convention center? Betting the answer was yes, DaimlerChrysler deployed a scaled-down Camp Jeep at the New York International Auto Show, setting up a 30,000-square-foot indoor...