Gamification Archives - Page 28 of 47 - Event Marketer
Nike’s Scorpion Knock Out Tour Kicks the Competition
To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring the new Scorpion shoe to life in the streets of Italy. The campaign recreated a TV spot in which Nike-sponsored players competed in...
Coke Immerses Fans in the World of ‘Harry Potter’
With J.K. Rowling looking over everybody’s shoulders, the activation of Coke’s global Harry Potter and the Sorcerer’s Stone under-the-cap sweeps had to be authentic to the movie, the storyline and the brand. And to make the pressure even greater, the campaign promised winners from 21 countries the “experience of a lifetime” at a Coca-Cola Castle...
Snapple Draws Young Demo with Edgy Music Sponsorship
Once its sponsorship of last summer’s Area 2 music festival was inked, Snapple got to work on an activation strategy to take its three new Elements SKUs as close to the tattooed, pierced target as possible. Relevancy was a priority. So Snapple decided early on not to sample in traditional manners or present the brand...
Kodak Concerts Make Black and White Film Cool Again
To herald the reintroduction of black and white film to a generation of consumers becoming very comfy in the Digital Age, Kodak inked a sponsorship of the House of Blues’ 10th anniversary celebration as an awareness platform. The idea was that black and white film was becoming fashionable again. The challenge was establishing a cool...