Gamification Archives - Page 27 of 47 - Event Marketer
National Pork Board Tour Brings Home the Bacon
With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in...
Lunchables Mobile Tour Keeps Youngsters’ Bellies Full
To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...
Miracle-Gro Boosts Retail Sales with Garden Expo Tour
When word got out that Walmart was trying to pull shoppers into its garden departments—only one percent of the chain’s 100 million weekly shoppers were heading into the lawn sections—Scotts stepped up to the plate with some third-party support. A small mobile tour was developed to help the retailer move traffic patterns as well as...
Cisco Forum Offers Multi-Level Technical Training
The tech company’s in-house-produced Networkers customer conferences, now in their 14th year, provide annual forums where Cisco’s customers gather to receive comprehensive technical training on products, technologies, services and end-to-end business solutions. The 2002 attendees were offered an array of activities developed as a collaborative effort between the company’s consulting, engineering, technology marketing, customer segment...