Gamification Archives - Page 24 of 47 - Event Marketer
Microsoft Goes Paperless with RFID at Partner Conference
Microsoft mixed fun and functional at the Worldwide Partner Conference in July in Orlando, treating high-tech business executive attendees to a high-tech conference in one of the high-techiest landscapes—Walt Disney World and Epcot Center. With partner Thuzi, Microsoft tied the entire experience together, from social sharing to the delivery of key event information, with RFID...
UFC Live-Wires the City of Las Vegas During Fight Week
Long before mixed martial artist Ronda Rousey’s famous armbar hit the mainstream, the Ultimate Fighting Championship franchise had been experiencing massive growth in popularity. While the fights take place in an enclosed octagon ring, the experience for fans extends beyond that to TV, where fans watch young fighters break into UFC on “The Ultimate Fighter.”...
Microsoft Spreads the Magic of Disney Using RFID Bands
How do you impress the world’s most experienced technology companies with your event technology? For Microsoft’s Worldwide Partner Conference, it was all in the wrist. RFID wristbands served as the centerpiece of an event-wide strategy that was designed to facilitate networking, enhance the on-site experience and fuel collaboration among Microsoft’s U.S. partner eco-system. The bands...
Target’s Campus Events Feature Stylists and Gaming
Building a relationship with future consumers during meaningful times in their lives can hook them for good. Target did just that with its Back to College campaign, which not only drove sales, but also strengthened its connection to first-year college students. New to the program in 2009, Target added beauty and fashion stations manned by...