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Macy’s Touts Its Chefs with National Food Truck Tour
Macy’s took its Culinary Council on the road with Chefs A-Go-Go, a national food truck tour designed to drive awareness of its chef advisory board, teach consumers how to cook and shop like a master chef and serve up free samples of the chefs’ signature dishes. The summertime tour kicked off in Miami and included...
LG Experience at Final Four Fan Fest Nets Big Results
The LG Experience at the NCAA Final Four Bracket Town fan experience was a 5,000-square-foot space spotlighting LG’s new 3D televisions, mobile phones and home appliances. LG handed visitors a barcoded, scannable Fan Pass that they could use to “swipe in” at the various areas of the exhibit. The more swipes they logged, the better...
Kleenex Urges Shoppers to Send the Gift of Tissues
To take market share away from its competition while providing a strong brand experience for women ages 25- to 54- years old, Kleenex introduced the Softness Worth Sharing 2.0 campaign. The program came to life across several channels, including TV, online and at retail events. The online component let consumers send a “share pack” of...
HP Drops Boom Boxes and Beats on Four-City Tour
With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in...