Facebook Archives - Page 19 of 30 - Event Marketer
Sungevity Hits the Road in Solar-Powered Trucks
Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties....
Esurance’s SXSW Glove Box Delivers the Cool Factor
Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make a non-endemic brand relevant to an event where it traditionally may not belong? Esurance is an online...
Mercedes-Benz Evolution Tour Aligns Music and Cars
Millennials may get a bad rap for still living in their parents’ basements, but the truth is, they have a lot of spending power. To get its brand in front of this upwardly mobile demographic, Mercedes-Benz designed a program that aligned millennials’ love of music with its luxury vehicles. The Evolution Tour was a fully...
Anheuser-Busch Sends Millennials to Whatever, USA
Were Millennials #UpForWhatever? Anheuser-Busch took to the road to find out. The overall goal: create a summer experiential program to excite Bud Light’s 21-to 27-year-old target demographic, and connect with them as they see themselves, as social curators, storytellers, people who value experiences over things, and seekers of money-can’t-buy experiences that help build their own...