A/V Archives - Page 87 of 129 - Event Marketer
Microsoft Touts Windows XP Pro with Human Kiosks
Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to...
Miracle-Gro Boosts Retail Sales with Garden Expo Tour
When word got out that Walmart was trying to pull shoppers into its garden departments—only one percent of the chain’s 100 million weekly shoppers were heading into the lawn sections—Scotts stepped up to the plate with some third-party support. A small mobile tour was developed to help the retailer move traffic patterns as well as...
Viacom Surprises Media with Celebrities and Doughnuts
The “upfront season” is when many a media buy is made, and Viacom didn’t want its TV Land and Nick at Night networks to go unnoticed during the endless string of presentations and events media planners were faced with. There were several objectives: One, generate increased interest and acceptance of the networks among the media...
Cisco Forum Offers Multi-Level Technical Training
The tech company’s in-house-produced Networkers customer conferences, now in their 14th year, provide annual forums where Cisco’s customers gather to receive comprehensive technical training on products, technologies, services and end-to-end business solutions. The 2002 attendees were offered an array of activities developed as a collaborative effort between the company’s consulting, engineering, technology marketing, customer segment...