A/V Archives - Page 84 of 129 - Event Marketer
FX Networks Teases Horror Series ‘The Strain’ with VR
To give its horror-drama series “The Strain” a boost in viewership as it headed into its second season, FX Networks headed to Comic-Con San Diego with a virtual reality experience that invited attendees to “Survive the Strain.” But this was no mere show floor activation. FX built a warehouse similar to one featured in its...
Merrell Sends Festivalgoers on a VR Hike in the Alps
Outdoor shoe brand Merrell has enjoyed a long history of loyalty among serious hikers and outdoor enthusiasts. But it was in need of a little extra adrenaline to shed its “brown shoe” reputation and get younger audiences excited about its brand. Enter the Sundance Film Festival, one of the world’s only events where lovers of...
Red Bull Gives an Action Sports Star Wings
Was that a bird, a plane or Superman flying through the air last New Year’s Eve in Santa Monica, CA? Not quite. It was action sports star Travis Pastrana at the wheel of a rally car trying for the world record for the longest distance jump, the latest installment in Red Bull’s New Year, No...
Skoda Impresses Auto Dealers with a Vanishing Act
For the Skoda Yeti product launch at the World Dealer Conference 2009, the auto brand introduced the new model to 4,500 dealers via an Alpine event centered on the car’s friendly nature and everyday usability, and its ties to the abominable snowman, which was the inspiration for the car’s name. The Yeti Expedition 2009 business...