A/V Archives - Page 83 of 129 - Event Marketer
AMP Taps Tastemakers and Retailers to Draw Consumers
Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters....
Nespresso Creates an Art-Inspired 3D Cityscape
Inspired by British Turner Prize winner Rachel Whiteread’s “Embankment” installation of white cubed casts, Nespresso created a cityscape modeled after that same work to celebrate the launch of its modern Nespresso Citiz machine. Playing on the campaign’s central urban lifestyle theme, Citiz Sky Lounge on the 28th floor of the Westhafentower in Frankfurt’s financial district...
Wall of 365 iPads Greets Attendees of AOL’s NewFront
The annual NewFronts are a mission critical business event on every digital media producer’s calendar. AOL upped its competitive game in 2015 with an experience for press and potential advertisers that transformed the idea of a NewFronts season into a NewFronts year. To bring this “Content 365” strategy to life, AOL unleashed a literal translation—a...
MobileIron’s Headphones Sound Proof the Ballroom
It looked like a simple pair of headphones, but for MobileIron, it was a cutting-edge technology tool that impressed attendees, generated buzz and wooed Millennials. The headphones were actually Simultaneous Interpretation Headsets (provider: ProLingo), but rather than interpreting the show’s presentations into another language, the technology helped MobileIron transform a hotel ballroom into a buzzing...