A/V Archives - Page 77 of 129 - Event Marketer
Promethean Uses Tour to Boost Trade-Show Numbers
When interactive learning technology provider Promethean saw trade-show attendance drop in 2009, it created the ActivClassroom Experiential Tour, which takes its products directly to customers and beefs up its experiences at industry events. The tour is geared toward school district decision-makers at K-12 schools, such as superintendents, principals, teachers and IT consultants. It travels in...
Rodenstock’s Gigantic Pair of Eyeglasses Create a Spectacle
There’s nothing like a gigantic pair of eyeglasses to help you see the light, especially one that is 15-feet wide, 5-feet high and with earpieces that measure nearly 20-feet long. No, we’re not talking Alice in Wonderland here. We’re talking Rodenstock, a leading German manufacturer of high-end, high-tech eyewear. To reinforce its image as a...
Cisco Aces Virtual Forum with Gamification Component
Cisco’s 2009 global sales event was a virtual conference called the Global Sales Experience, or GSX. The innovative use of gaming as part of the design strategy deployed throughout the event, however, might cause some to call it the Gaming Sales Experience. While virtual events are nothing new for tech-driven Cisco, the challenge of addressing...
Mini Builds a Theme Park to Celebrate its Birthday
For the Mini United event that was established to reach out to the brand’s loyal fans, Mini knew it had to go the extra mile for its 50th year. The goals were to take attendance from 8,000 to 20,000 and, most importantly, to celebrate the 50th birthday of the brand. The Silverstone Circuit in London...