A/V Archives - Page 74 of 129 - Event Marketer
Verizon Engages Mall-goers with the FiOS Tech Corner
During the busiest shopping season of the year, Verizon showcased its FiOS high-tech home entertainment technology with the creation of the FiOS Tech Corner set up at the upscale Westfield Montgomery Mall minutes from Washington D.C. For 18 days (Nov. 1-Dec. 28) the brand activated in a 100-square-foot stand in the middle of the most...
One Campaign Encourages Students to Help End Poverty
To educate and engage college students about how they can help end global poverty, hunger and disease, the One Challenge Campaign hit campuses nationwide to see which school could put in place policy changing actions to aid in the cause. The winning school was rewarded with a free on-campus rock concert. The One Campus Challenge...
Harley Revs up its Charity Ride with a Theme Park
Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the world’s largest one-day motorcycle fundraising event that has donated over $21 million to non-profit organizations since its inception. The program revved...
T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge
T-Mobile’s five-city tour last March and April was all about making existing Sidekick customers feel like VIPs while bringing the brand to life for music-loving potential customers. Before each concert street teams hit pedestrian hubs in each market to drive consumers into retail stores where contest entries for tickets to the concerts were available. Also...