A/V Archives - Page 72 of 129 - Event Marketer
Volvo Repurposes a Warehouse for Dealer Launch Events
To get its dealers excited about the new XC60, Volvo repurposed a warehouse in Sweden and turned it into apartments for its dealer launch events. From August to October the automaker brought 5,600 dealers from 50 countries to Sweden for two days at a time. Interactive workshops, short films and driving experiences gave dealers a...
Pepsi Introduces New Logo with Three-Pronged Approach
To help ease the sometimes rocky transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl. On New Year’s Eve, consumers stopped by a Pepsi pop-up shop in Times Square to grab branded items, pose for a snapshot and write...
NASCAR Aims to Attract New York City Natives
To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...
Microsoft Entices Press with High-End Lounges
At the 2008 E3 Expo video game summit July 14 to 17, Microsoft implemented a series of high-profile moments to showcase the new features of Xbox 360 and Games for Windows to gamers, media and consumers. The primary press briefing was simulcast live in Los Angeles and New York City via a proprietary television network...