A/V Archives - Page 71 of 129 - Event Marketer
Canon’s EXPO Zones Highlight Brand Versatility
You may think of Canon as a camera brand, but as its EXPO program set out to prove, it’s much more than that. Its worldwide exhibition tour, featuring a 161,090-square-foot experience at the Jacob Javits Convention Center in New York City, brought to life the various spaces it operates in, from sports to medicine, broken...
Ford Drives Employee Engagement With Education
To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson...
State Farm Campaign Lets Consumers Call the Shots
Anyone who’s ever executed a program in the Big Apple knows how hard it is to impress New Yorkers. They’ve seen it all when it comes to marketing campaigns. But State Farm hit it out of the park with its Call Your Shot promotion, a lead-generating, buzz-building event that delivered a one-two punch in Yankee...
Johnson & Johnson Hosts TV-Themed Internal Meeting
At its annual team-building event, the Latin American division of Johnson & Johnson Medical Devices Diagnostics had to announce to its sales force that patients, physicians and hospital staff would be added to the roster of key players in the business, which meant more work. The company gathered its troops at a resort in Punta...