A/V Archives - Page 60 of 129 - Event Marketer
Google’s Touch Technology Powers Community Initiative
They may have looked like simple posters being put up around town, but behind each one was a cutting-edge “digital paper” technology that transformed a philanthropic voting program into a catalyst for engagement. It was all part of an effort by Google to give away $5.5 million to Bay Area nonprofits by inviting local communities...
TOTO Booth Creates System for Displaying New Products
The Kitchen/Bath Industry Show (K/BIS) is the most important event of the year for TOTO, so to showcase its range of luxury products and set the brand apart in a new way, the company hit the show floor last April with an all-new, 63,000-square-foot booth that was designed to create a system for displaying new...
Philips Tells its Brand Story via Client Testimonials
At last year’s Radiological Society of North America (RSNA) conference, Philips Healthcare kept its booth simple and sleek. The spacious exhibit was constructed using translucent fabric walls set up around a central path that led visitors through a series of boxes that told the Philips Healthcare story via client testimonials. The light and open environment...
Boeing ‘s Eco-Friendly Tech Takes Flight at Air Show
Environmental consciousness isn’t just the new imperative for automakers. The commercial aviation industry is under the microscope, too, and looking for ways to cut carbon and create alternative fuels. To give its industry’s environmental message wings (and to sell a few planes in the process), Boeing last year targeted U.S. and U.K. government officials and...