A/V Archives - Page 52 of 129 - Event Marketer
Under Armour Activates a Digital Obstacle Course
In celebration of the launch of its 30,000-square-foot Brand House in Chicago, Under Armour immersed consumers in the active lifestyle it endorses. Aiming to interact with the local community, boost brand awareness and drive in-store traffic, the brand engaged consumers through its “Earn Your Armour” challenge. The digital obstacle course had participants of all ages...
Absolut Uses Biometric Data to Unlock Engagements
Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik...
Marriott Trades Amenities for Tweets
We’ve all dreamed of having a personal servant cater to our every need, but for a few lucky New Yorkers, Marriott turned fantasy into reality. To boost awareness of the Mobile Request feature on its newly launched mobile app, the brand activated a one-day stunt in Manhattan in which consumers could request a personal service...
Google Promotes New App Via ‘Pay with a Photo’ Events
In a delicious twist on a typical social currency engagement, Google had consumers across the country searching for images to “pay” for tasty food truck fare in an effort to promote the smart search function featured in its newly launched Photos app. The activation challenged participants to locate specific photos in their smartphones within 20...