A/V Archives - Page 38 of 129 - Event Marketer
Jack Daniel’s House Siete Draws Hispanic Millennials
Jack Daniel was the kind of guy who opened his home to friends and let the good times roll. To bring that narrative to life and provide Hispanic millennials with a culturally relevant experience, the brand activated Jack Daniel’s House Siete. The eight-city multisensory activation celebrated the diversity of attendees and their passions through a...
Huber ‘Proves’ its Worth an Interactive Mobile Tour
Building professionals are a discerning breed, often demanding proof that a tool or product will perform as advertised before implementing it on job sites. So, to showcase the superiority of its products and provide essential education to builders, lumberyard dealers, architects and general contractors, Huber Engineered Woods rebooted its Prove It Tour in 2016, bringing...
Coke Marks the Olympics With Teen-Centric Activities
For Coca-Cola, the Olympics are like an old friendship—an 88-year-old one. But despite the historic age of the Games and its partnership, Coke wanted to make sure that its sponsorship program and the Games were relevant to teens and millennials, too. The resulting #ThatsGold global marketing campaign that spanned the Olympic Torch Relay to the...
Samsung’s Galaxy Studio Lures Tech-Savvy Millennials
It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...