A/V Archives - Page 36 of 129 - Event Marketer
North Face Launch Centers on ‘Urban Exploration’
Think of The North Face, and you typically think of sweeping natural landscapes. But for the launch of its first global flagship in Manhattan, the retailer had to showcase its brand narrative through the lens of a concrete jungle instead. Operating under an “Urban Exploration” theme, The North Face unveiled the store with a three-pronged...
Nissan Launch Features Immersive ‘Star Wars’ Sequence
It’s pretty much every brand’s dream to collaborate with an iconic film franchise that spans the generations. So when Nissan teamed up with Lucas Films at the Los Angeles Auto Show for the international launch of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicle, the brand knew it had to do something epic....
GoPro Gives Media Hands-on Access to its New Toys
For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the...
Bloomberg Brings Spirit of Competition to the Streets
“Think global. Act local.” It’s a phrase you can’t escape these days, whether it’s in reference to environmental issues or marketing initiatives. For Bloomberg, it’s the mantra that drives its Square Mile Relay races. The annual team-building events, and their corresponding spectator villages, engage the brand’s premium client base. In 2016, the program was bigger...