A/V Archives - Page 17 of 129 - Event Marketer
Walmart’s annual Shareholders Week broke down barriers for their associates all over the World
Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International...
AWS re:Invent 2018 brought even more to the table without slacking on quality
AWS re:Invent, a learning conference that brings together Amazon Web Services users of all skill levels, has grown exponentially each year since its debut. AWS strove to scale its event even further in 2018 while maintaining a superior attendee experience. The brand’s solution: increased content accessibility, sustainability efforts and operational excellence—because increasing quantity doesn’t mean...
Merck KGaA “CurioCity” was a dream many employees got to dream all over the world
Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken...
Audi lit up the sky and the eyes of their attendees at their new car launch/press event
Audi has always been a bold, innovative brand. When it came time to reveal its all-electric SUV, the e-tron, the automaker proved it hadn’t lost its touch. In the heart of the U.S. electric vehicle market, San Francisco, Audi hosted a press event for the ages. Spanning a dinner cruise, educational forum, dramatic reveal moment...