A/V Archives - Page 120 of 129 - Event Marketer
Puma Yard Activation Attracts America’s Cup Fans
Puma Yard offered America’s Cup attendees in San Francisco a meeting space where they could watch the races by day and party by night. The environment, which promoted the America’s Cup, Team Oracle USA and Puma brands, featured a club/bar, retail shop and an expansive lawn for hanging out and picnicking, plus a large screen...
Xbox Area One Road Show Drives Trial and Engagement
The Area One Road Show delivered a “rock band” style tour to key markets, bringing games and music to core gamer enthusiasts and social evangelists in a party-like atmosphere. There’s no better way to hype a new product than to let influential consumers test it out, which is what console gamers got to do (and...
Moet Hennessey Conference Boosts Distributor Loyalty
The USA Distributor Conference is Moët Hennessey’s annual opportunity to meet with and inspire the distributors they so heavily depend on for marketing, promotions and sales. The challenge is to make the 13 luxury beverage brands in Moët Hennessey’s portfolio irresistible to this critically important partner audience. Ultimately the goal is to inspire greater brand...
Adidas Boost Launch Highlights Shoe Technology
To tell an impactful story of its new shoe technology, the Boost product launch utilized five 53-foot semi-trucks filled with staging, A/V, graphics and interactive assets. The event completely transformed New York City’s Javits Center into a series of experience stations that conveyed its advantages over traditional materials used in running shoes. The branded space...