A/V Archives - Page 12 of 129 - Event Marketer
Capcom Touts its Video Game Update with an 18-Foot Dragon Sculpture
In advance of the latest update to its Monster Hunter World online game, Capcom took over a 60-foot by 50-foot booth at the 2019 E3. The centerpiece (and biggest photo op) was an intricately designed sculpture of a dragon from the game, standing 18 feet tall and boasting a 40-foot wingspan, making guests feel they...
Google Takes CES Attendees on an Amusement Park-Style Ride
After several years with a minimal presence at CES, Google came back in a big way in 2018. For its follow-up presence, the brand built another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns...
Univision Leverages Synchronized Screens at its Immersive Upfront Event
Univision ditched the traditional upfront presentation in favor of a more immersive experience at a multi-level, museum-like event space in Manhattan. The 60-foot mainstage was backed by staggered 70-inch LEDs, and other design touches leveraged the building’s industrial architecture—like LEDs and video-reflecting mirrored panels on the structural pillars. Content could be controlled to sync across...
Walmart’s Mainstage Event Features Five Turntables and 33 Million Pixels
For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled...