A/V Archives - Page 118 of 129 - Event Marketer
Xerox Focus Forward Campaign Changes Brand Perception
Xerox hit the road last year with its Focus Forward campaign with the goal of producing a revenue-generating, replicable customer engagement strategy to help change the perception of Xerox from a copy company to a services-led, technology-driven thought leader. Phew, that’s a mouthful! The ambitious tour visited current Xerox clients and potential clients in key...
Cisco Live Events Convey Content as Service Trend
Cisco Live is back again, and better than ever before, with four dynamic conferences held around the world in 2013. This iteration of the global event offered the most comprehensive line-up of training and education ever and helped attendees deepen their knowledge of current and future Cisco products and solutions, while showing us all how...
Marriott Brings Comfort and Style to the Airport
Hotels can be either the best or worst part of traveling, and every brand wants it to be the former, of course. To show frequent and business travelers that its SpringHill Suites brand gets it and will make every trip a better one, Marriott brought its “Style and space. Beautifully priced” campaign to life by...
Vodafone Sets Off Edible New Year’s Eve Fireworks
With its New Year’s Eve activation in London, Vodaphone accomplished an industry first—an edible fireworks display. The program’s 360-degree multi-sensory experience engaged hundreds of thousands of consumers (and their taste buds) and showed them that the brand can accomplish the impossible, and help them do the same. Bigger is better. Vodaphone has put a decisive...