A/V Archives - Page 116 of 129 - Event Marketer
Justin Timberlake Headlines Best Buy Listening Parties
As if anything Justin Timberlake does needs additional buzz, Best Buy stores in 10 key markets hosted listening parties to generate a little extra excitement for the release of his 2006 FutureSex/LoveSounds album. The program tied in vendors—kiosks equipped with Toshiba laptops, Motorola headphones and Samsung cell phones let guests sample Timberlake content while they...
Sony Targets Gamers with the Playstation Experience
Sony took its PlayStation and PSP gaming systems out on the road and into the hands of gaming enthusiasts with the PlayStation Experience, a 45-week national tour targeting large-scale lifestyle events such as auto races and music festivals. The 72-foot customized tractor trailer was decked out with 26 gaming stations, custom-built stainless steel gaming kiosks,...
Motorola Concerts Light Up the House of Blues
Motorola rocked the House of Blues with a concert series tailor-made for the distinctive target audiences of its RAZR, PEBL and SLVR handsets. The integrated program of online, on-air and on-site executions tuned into the tastes of each group with artists, radio campaigns, pre-show promos and music hall elements for a unique visual and audio...
Microsoft’s ‘Digital City’ Promotes New Windows Tech
Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC,...