A/V Archives - Page 114 of 129 - Event Marketer
Microsoft Video Presentations Drive Conference
To reinforce its commitment to its 5,000-plus worldwide partners, Microsoft held a four-day conference at the Minneapolis Convention Center with keynotes from top executives, 130-plus breakout sessions, hundreds of hands-on labs and demos, networking opportunities and awards ceremonies. Each morning, the first keynote addresses were kicked off with high-energy video presentations and live music that...
Research in Motion Loft Party Touts New Blackberry
Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product among carriers, partners, developers and customers. The solution: A product unveiling that blended mystery and intrigue. To build excitement prior to the event, invitees were teased with multimedia messaging such as email...
Sephora Activates a Supersized Sampling Party
Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free...
Marriott Rocks a Times Square Installation
When Marriott Hotels and Resorts needed to generate buzz and awareness about its new guest room enhancements last September, the brand decided to bring the new room to the people. In its first major push into event marketing, Marriott pulled out all the stops for the mSpot, a four-day extravaganza in Times Square featuring a...