A/V Archives - Page 113 of 129 - Event Marketer
Monsanto Engages Growers with Film, Exhibit Stations
To educate America’s growers about its farming technologies, Monsanto took to the road with the message “Our Science Your Success.” In an 18-wheel mobile technology unit, Monsanto visited rural communities, agricultural trade shows and other events. Visitors were greeted by a 53-foot expandable trailer, which unfolded into a 14-seat HD movie theater, and offered 1,000...
Toyota Packs Tour Trailers with Interactive Experiences
Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses, universities, auto shows, specialty trade shows, sporting events and more. In total it visited 170 locations nationwide. At each location two 53-foot doublewide trailers were...
Nokia Engages Employees with Nseries Adventures
Nokia needed to meaningfully engage its worldwide team of 40,000 employees, in order to let them experience the new Nseries multimedia smart phones on a personal level. The Nseries Adventures encouraged Nokia employees to live the spirit of the brand while demonstrating the Nseries tagline of “See new. Hear new. Feel new.” Nseries Adventures encouraged...
Audi Unleashes Filmmakers to Promote New Vehicle
Audi launched its 2005 A3 model with a multi-platform initiative tied to the world of filmmaking. Spanning nearly six months and multiple venues, the campaign sent three filmmakers and their crews on their own separate journeys across the U.S. in new A3s. Audi turned each team loose, asking them to document their experiences on film....