A/V Archives - Page 112 of 129 - Event Marketer
Wrigley’s SnoCore Tour Freshens Teen-Friendly Image
Reinforcing its teen-friendly image among marketing-savvy consumers is the main goal for Wrigley’s Winterfresh breath-freshening gum, and the SnoCore Tour has been delivering. The property, an annual traveling winter lifestyle-and-music event, hit 39 markets across North America in 2005. Music acts including Chevelle, Helmet, and Crossfade rocked the event’s performance stage, while brand reps dished...
Sony Generates Buzz with Mystery Concert Locations
One of Sony Pictures’ roles for its parent company is creating content that provides platforms for sponsors and advertisers. One of the new additions to the portfolio last year was the Flash Concert Series, a string of 11 concerts inspired by the flash mob craze of a few years ago. “Flash mobbing was a phenomenon...
Sony Showcases Handycams with Shoebox Displays
To reinforce its position as the leader in HD, Sony made its way to seven malls across Australia to showcase its range of HD Handycams. Market research found that most people still prefer to take and save still photographs rather than video, so Sony played on the theme of kept photos by creating an oversized...
PlayStation Woos Singers with Mall Activations
To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each mall, PlayStation set up a fully branded stage and four gaming stations showcasing a different title in the collection on PlayStation 2....