A/V Archives - Page 111 of 129 - Event Marketer
Washington Mutual Rewards Employees with Hawaii Trip
Eleven hundred winners of Washington Mutual’s in-house incentive programs invaded Big Island in Hawaii for the President’s Club event, which featured sessions and events aimed at driving future sales—and inspiring others in the company to achieve President’s Club status. The event’s first day kicked off with a Pure Aloha-themed general session stage set. At an...
Volvo’s Construction Equipment Plays a Game of Hoops
Volvo Construction Equipment North America took what could have just been a traditional hospitality event at the 2005 Conexpo-Con/Agg in Las Vegas and kicked it up a few notches with cheerleaders, live music and a live basketball game in which the “players” were backhoes, wheel loaders and other construction equipment. Yes. You read that right....
Sirius Celebrates Howard Stern with Livestream Event
Creating buzz for Howard Stern’s jump to Sirius Satellite Radio was the goal. The Howard Stern Nation campaign revolved around a live webcast of the shock jock’s last day on terrestrial radio and his much-anticipated move to satellite. After his last show for Infinity Broadcasting, camera crews followed Stern out of the studio and aboard...
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...