A/V Archives - Page 106 of 129 - Event Marketer
Coke Targets Young Demo with 20-Day Music Festival
Coke Israel wanted a music-based event that would target the 15-to-25 age bracket and highlight its brand messaging to a larger audience. The third annual Coca-Cola Music Village event was a 20-day festival of live music performances—a gigantic, free beach party with the Mediterranean Sea as the backdrop. A commercial center, flea market, dance floors...
John Deere Unleashes a Glamorous Tractor Fashion Show
John Deere pulled out all the stops for its North American Divisions Meeting, putting together a presentation chock full of high production value and glamour. On the meeting’s opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two proscenium stages, moving spotlight chandeliers and...
Samsung Executes a Triple Threat Press Show
More than 300 key media members turned out for the Samsung Global Road Show, where the brand highlighted its newest products, technology and plans for the year ahead. The 2005 show featured three distinct sections. The Samsung Experience was held at Samsung’s concept store at the Time Warner building in Manhattan. An event with Samsung...
Ameriquest Turns Press Event into a Stones Concert
The Stones’ 2005 world tour kicked off in style for members of the media and fans—with a surprise three-song performance by Mick and the boys at New York City’s Juilliard School. Pre-event press information indicated that the band would be giving a routine press conference to kick off its new tour, and the media (as...