Augmented reality Archives - Page 8 of 11 - Event Marketer
Hyundai Hijacks Super Bowl with Three Fan Experiences
To kick off its new four-year deal with the NFL, Hyundai executed a total brand takeover of football’s biggest event: the Super Bowl. Leading the bold strategy was a roaming fleet of 10 metallic gold wrapped vehicles delivering social media-driven surprise and delight engagements to fans all over San Francisco. Three unique fan experiences—the NFL...
Azerbaijan Highlights its Heritage with Digital Media
To highlight its heritage and biodiversity, the country of Azerbaijan activated a pavilion at Expo Milano. Its three-story footprint included images of the country’s cultural legacy displayed through time-lapse videos and stop-motion animation, and an installation of screens called Portraits of Azerbaijan representing a cross section of society. An interactive journey through the country’s capital,...
Microsoft Brings Xbox to Life with Reflective Staging
The Xbox Media Briefing at 2015 E3 was as big and bold as Xbox itself, a constantly changing combination of projection, lighting and digital media where surfaces and reflections converged and immersed the 4,000 attendees at USC’s Galen Center arena and millions of remote viewers into the world of Xbox. Scenic elements, reflective staging and...
Canon’s EXPO Zones Highlight Brand Versatility
You may think of Canon as a camera brand, but as its EXPO program set out to prove, it’s much more than that. Its worldwide exhibition tour, featuring a 161,090-square-foot experience at the Jacob Javits Convention Center in New York City, brought to life the various spaces it operates in, from sports to medicine, broken...