App Archives - Page 21 of 23 - Event Marketer
UBM Shows its Game Face with a Customized App
UBM’s Game Developer Conference is the primary forum for programmers, artists, producers, game designers and business decision-makers involved in developing interactive games to exchange ideas and shape the future of the industry. This year, to keep them connected with each other, the conference organizers and content, UBM got its game on with a customized event...
McDonald’s Serves Up the Big Mac of Event Apps
McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital participants. While the website was a valuable resource for attendees, the app served as the primary communication vehicle on-site. Among its key features: WWChat,...
iBeacon Technology Connects Creatives at Cannes
The Cannes Lions International Festival of Creativity, which takes place each June in Cannes, France, is the world’s leading celebration of creativity in communications, including the prestigious international annual Advertising and Communications awards. Now it will also be known for its use of the event app platform created by Eventbase, that let attendees connect with...
American Express Refreshes it US Open Experience
American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For starters, American Express came up with the Court Curator, an interactive touchscreen app that created an individualized itinerary for attendees. It informed fans of...