App Archives - Page 20 of 23 - Event Marketer
Jim Beam Bourbon Bar Pours on the Personalization
More and more American’s are filling their plates with farm-to-table produce and free range meat. So it’s no surprise they’re also washing it down with small batch, organic and locally made bourbons. Jim Beam tackled this trend head on with a Millennial male-targeted in-store sampling campaign that reinforced the brand’s 219-year-old heritage in an intimate...
Gaming App Engages Tech Savvy JiveWorld Attendees
To generate excitement and engagement among its tech-savvy and social media-heavy attendees, Jive Software at its JiveWorld13 annual customer conference decided on an event app that was useful and efficient, but also leveraged gamification to energize attendees. The solution: JiveWorld13 Game Series. This in-app experience tied to Twitter encouraged attendees to earn badges for completing...
Nike’s Shoe App Has the Magic ‘Touch’
A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival. The killer app: a touch-screen-based interactive experience that drew large crowds, all anxious to explore the components of the shoe in a full...
Oprah Employs a One-and-Done Registration Process
Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted to leverage technology to have one (and only one) paperless registration and waiver-consent process. It also wanted to seamlessly integrate...